There is no B2B Lead Generation - Only H2H Conversations

Simplify the term “lead generation” down to its roots. What it is, when stripped of marketing and business terminology, is essentially a way of reaching out to your potential ...
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“Just having a website” isn’t going to cut it anymore

Think of any business. For the first one that immediately comes to mind, try to see if they already have a website in place. Then think of another one. And then another one ...
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What the GDPR means for ThinkLogic

In a move to give back the EU’s citizens control of its data, the EU has passed on the GDPR and was approved on April 26 2016, which will take into effect this coming May 2018. ...
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Telemarketing’s Role in the B2B Buyers’ Journey

It is a common misconception in the B2B industry that telemarketing is limited to activities near the bottom of the sales funnel – implying its limitation for use only on the ...
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Building client relationships

The B2B Marketing and Lead Generation space is a crowded one. Companies often find themselves vying for the same contracts, flaunting years of experience and portfolios and, ...
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Unsure if tele-lead generation is for you? Here’s a quick guide.

Lead generation through telemarketing is one of the oldest forms of driving product demand. That doesn’t mean, however, that its more technologically-advanced counterparts ...
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Getting the most Bang for Buck in B2B Lead Generation

We marketers know very well the implications pricing can have on consumer behavior. The trend is common knowledge: products priced at a premium instill a sense of buying ...
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BANT Leads Defined – Do you really need BANT?

ThinkLogic has been in the lead generation industry for more than 10 years and we have spent a lot of time on the phone with Marketing Managers and salespeople discussing ...
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ThinkLogic’s Top 5 Tips – How to handle a rude customer on the phone professionally (Q&A)

Your heart is racing; you feel your blood boil and heat up as you let all the negative words cut down your ego. “How dare you speak to me like that, who do you think you are?” ...
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How to Improve Your Phone Conversations

Based on a case study done at ThinkLogic Marketing, calling is still one of the most effective forms of lead generation so it’s not going anywhere, at least not yet. So sit ...
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